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Watch how Solution Threads transforms a complex marketing process into a streamlined, AI-powered workflow.
Before & After Solution Threads
See how we transformed a complex marketing process into a streamlined workflow
Before Solution Threads
Manual Process Management
Team members had to remember and follow complex processes from memory or scattered documentation.
Inconsistent Execution
Different team members followed different steps, leading to varying results and quality.
Time-Consuming Training
New team members required extensive training to learn and remember all process steps.
After Solution Threads
AI-Guided Workflow
Team members follow a clear, step-by-step process guided by AI, ensuring consistency and quality.
Standardized Execution
Every team member follows the same process, delivering consistent, high-quality results.
Instant Onboarding
New team members can start following processes immediately with AI guidance, reducing training time.
AI Content Repurposing Thread – Full Example
A step-by-step, best-practices guide for transforming a single piece of content into multiple formats across all your marketing channels.
Quick Overview
| Step | AI | Human |
|---|---|---|
| Content Analysis & Mapping | ||
| Draft Creation | ||
| Review & Edit | ||
| Visual Creation | ||
| Schedule & Publish |
Author
Content Team
Last Updated
March 15, 2024
Purpose
This thread details how to systematically repurpose a single piece of content (such as a blog post) into a suite of assets for social, email, and video. It ensures consistent messaging, maximizes content ROI, and maintains brand quality across all platforms.
Prerequisites
Tools Required
- • ChatGPT Plus (for content generation)
- • Canva Pro (for visual creation)
- • Buffer or Hootsuite (for scheduling)
- • Grammarly (for review)
Accounts Needed
- • ChatGPT Plus Account
- • Canva Pro Subscription
- • Buffer/Hootsuite Business Plan
- • Grammarly Premium
Templates & Guides
- • Content Calendar Template
- • Brand Voice Guide
- • Platform-Specific Guidelines
- • Content Performance Metrics
Step 1: Content Analysis & Mapping
Use this prompt to extract all possible value from your source content and plan for repurposing:
You are a senior content strategist. Given the following blog post, create a detailed repurposing plan: 1. Extract 5-7 key messages, unique insights, and any data/statistics. 2. For each platform (LinkedIn, Twitter, Instagram, Email, YouTube): - Suggest 2-3 content types (e.g., article, thread, carousel, video, newsletter) - Write a one-sentence summary for each content type - Identify the target audience and main call to action 3. Recommend a posting schedule and cross-promotion strategy. 4. List any potential visual assets needed. Blog Post: [Paste content here]
- Are the key messages accurate and on-brand?
- Are the platform suggestions appropriate for our audience?
- Is the cross-promotion strategy realistic?
- Are visual asset needs clear?
Step 2: Draft Creation (Social, Email, Video)
Generate high-quality, platform-optimized drafts for each channel:
You are a professional content creator. For each key message and platform, generate: - A draft post (or script) tailored to the platform's best practices - 2 headline/title variations - 1-2 calls to action - A/B test options (e.g., different hooks, formats) - Hashtags, mentions, and media suggestions Include: - Brand voice and tone guidance - Platform-specific formatting (character limits, hashtags, etc.) - Suggestions for visuals or supporting media Example Input: Key Message: [Insert] Platform: LinkedIn Content Type: Article Example Output: - Draft Article (600-800 words) - 2 Headlines - 2 CTAs - Visual/media suggestions
- Is the draft on-brand and clear?
- Are all platform requirements met?
- Are A/B options and CTAs strong?
- Are visual/media suggestions actionable?
Step 3: Review & Edit
Ensure all content is high quality, on-brand, and ready for publishing:
- Brand voice and tone consistency
- Grammar, spelling, and clarity
- Platform formatting and requirements
- CTA effectiveness
- Visual/media alignment
- Compliance (legal, copyright, accessibility)
Step 4: Visual Creation
Create or prompt for all required visuals, optimized for each platform:
You are a visual content designer. For each content piece, provide: - Visual concept and theme (aligned with brand guidelines) - Color palette and typography - Platform-specific dimensions and file types - Suggestions for imagery, icons, or video - Accessibility considerations (contrast, alt text) Example Input: Content: LinkedIn Article Key Message: [Insert] Example Output: - Visual concept: Modern, clean, blue/white palette - Image: Custom illustration of [topic] - Dimensions: 1200x627px (LinkedIn) - Alt text: "Illustration of [topic] for LinkedIn article"
- Are visuals on-brand and high quality?
- Are all accessibility requirements met?
- Are file types and sizes correct for each platform?
Step 5: Schedule & Publish
Distribute content across all channels and monitor performance:
- Content scheduled for optimal times
- Cross-promotion set up
- Tracking/analytics enabled
- Initial engagement monitored
- Performance report generated
AI-Human Collaboration
AI's Role:
- Initial content analysis and mapping
- Draft content generation
- Visual content suggestions
- Platform optimization
- Performance predictions
- A/B testing variations
Human's Role:
- Brand voice oversight
- Quality control and editing
- Strategic direction
- Final approval
- Performance analysis
- Process improvement
Best Practices & Notes
- Always review AI-generated content for accuracy and brand alignment
- Keep brand guidelines and voice guide updated
- Regularly update platform-specific requirements
- Monitor content performance and adjust strategy accordingly
- Maintain a feedback loop for continuous improvement
- Document learnings and update this thread as needed
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